5 Competitor Analysis Tools That Will Help You Gain Deep Insight

Updated: Jan 27, 2021

Competitor Analysis can be a fascinating and necessary exercise to creating a strategy that wins you business, however many of us have a hard time working out where to start. I've used many a tool over the years and have seen many improve and some die a death. These are the best of the bunch for Competitor Analysis.

Quick Reference: Top 5 Competitor Analysis Tools

  1. SEMRush - Website, Social and PPC Analysis

  2. Sprout Social - Powerful Social Media Analysis

  3. SimilarWeb - Powerful Website Analysis

  4. Mailcharts - Email Marketing Analysis

  5. SpyFu - Pay-Per-Click Analysis

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Free Trial? Yes, usage based.

Priced at: Starting At Around £90 A Month.

Area Of Focus: Jack-Of-All

SEMRush is one of my favourite tools on the market. It's quick analysis allows me to analyse my top organic search competitors and to get pretty deep insight into their organic search presence. It gives suggestions on what to try to rank for...

...and it also gives you a really useful positioning map for finding out how your company stacks up in the market.

It's got a really great selection of different kinds of tools, some paid, some free. But be careful, it's usage based so if you need to do large volumes of searches, you're going to need to purchase a lisence.

It's a great all rounder and if you're throwing together a general analysis, it will definitely get the job done. The fact that it's web based allows SEMRush to build lists of competitors for you so you don't even have to do any hard work establishing who your competitors are as long as your website accurately represents what you do.


Free Trial? Yes, 30 days.

Priced at: Starting At Around £75 A Month.

Area Of Focus: Social Media (it's in the name...)

Sprout to us is the king of social media tools - it's pricey, but in our opinion is worth every penny if you can justify the cost. It's bloody powerful and packs a great set of analysis tools. We've tried everything from Buffer to Hootsuite and everything in-between but there isn't a single tool that even comes close to stacking upto the power of Sprout.

Admittedly, most of the alternative tools are significantly cheaper - but you really get what you pay for with Sprout. Especially if you're doing a competitor analysis, just be warned - you'll need a license to do comp-analysis (yep... sorry - if you need a totally free social media competitor analysis tool you can try Social Blade).

For all intents and purposes, Sprout will get pretty much everything you need done for no cost at all unless you do competitor analysis but if you need to do more complex analysis like cross referencing audience psychographic models you'll either need to ask us, or build something yourself.


Free Trial? Yes, 7 days.

Priced at: Starting At Around £90 A Month.

Area Of Focus: Search Engine Optimisation

Okay, I know.... SimilarWeb is really similar to SEMRush, but hear me out here. SEMRush is a great jack-of-all, but SimilarWeb is a website powerhouse. It really delivers everything you need when it comes to web analysis. Its in-depth reporting offers a multitude of ways you can dive into your competitors web analytics.

One really useful feature I've found is the Organic/Paid competitor comparison tables as seen below. This is not only a great way of finding your web competitors, it's also a great method to check how you stack up in your channel performance.